Mcdonalds Essays (2045 words) - Marketing, Management, Business

Mcdonalds I Introduction II Differentiation III Product Differentiation A. Variety B. Quality C. Taste D. Size E. Price IV Service differentiation a. Ordering ease 1. At Mcdonalds 2. Drive through b. Delivery 1. A home delivery c. Miscellaneous services V Personnel Differentiation d. Competence e. Courtesy f. Credibility g. Reliability h. Responsiveness i. Communication VI Image Differentiation A. Symbol B. Media C. Atmosphere Conclusion I. Introduction: We have come to a time where the competitions between firms is getting more aggressive than ever before therefore every company has to have a certain weapon to defend itself or to gain new markets. This project is about the differentiation tools used by the McDonlads Company and how it uses it resources to gain a competitive advantage and to be the leader in the market II. Differentiation It is the act of designing a set of meaningful differences top distinguish the companys offering from competitors offering. The number of differentiation opportunities varies with the type of industry: 1.volume industry: one in which companies can gain on only a few but rather large, competitive advantage. In the construction-equipment industry, a company can strive for the low cost position or the highly differentiated position and win big on either basis. Profitability is correlated with company size and Market share. 2.stalemated industry: one in which the are a few potential competitive advantages and each is small. Profitability is unrelated to the market share 3.fragmented industry (applied on our case):one which companies face many opportunities for differentiation, but each opportunity for competitive advantage is small. Both small and large companies profitable or unprofitable. 4.specialized industry: one in which companies face many differentiation opportunities, and each differentiation can have a high payoff, some small companies can be profitable as some large companies. III. Product differentiation: Physical products vary in their potential for differentiation .at one extreme we find product that allow little variation ex:(chicken) .At the other extreme products there are products which are capable of high differentiation :(cars). A. Variety It is how many products the company produces and for how long does have to be in the market before we can introduce new ones. It depends on how long the products are in the market. In a new market, we prefer not to have too much in order to be consistent with the public knowledge. Few products at first is always a better strategy. I.e.: Big, quarter, pounder, filet o fish. Eventually you introduce more products (Mc royal, Mc feats, Double cheeseburger after a certain period when the people are familiar with the old product (Happy meal) B. Quality It is the quality of the product and what are the steps taken by the firm to have the maximum quality using the available resources \ When you start with few products this increase the quality Quality requires several needs. Purchasing a product has to be done in a very organized way and it has to pass all the health procedures. We conduct a training program for all the crew in the kitchen (back area) so we can make sure that they have good sanity and the have the knowledge of the all the required measurements. All this makes sure that quality is food C. Taste Is how the consumer perceive the product even he likes it or not and if he things that it needs improvement or not We get the right ingredients and the right portions of ingredients either locally made or imported to make sure that we are serving the right product and the same taste expected worldwide In some countries after a few years (never at the beginning) we try to offer special product with local taste (spicy chicken & burger in Egypt, Japan with Japanese sauce, China with sweat and sour.) We try to adapt to the local taste in few items and to keep our international flavor as well D. Size Either the company has a size standard and how does it respect it or It doesnt have a standard and how does It act due to this situation We have standard size internationally and we have to respect it, but we do have bigger size (Big Mac) we try to offer the force flavor (local taste) in a bigger sandwich to give more value to the consumer (Upsize your Combo). Size is very important, The more the client pay in a Big size the more it is profitable as we save more on paper cost. The more the size is bigger the more we save cost. E. Price Price is he selling

Fusion Definition (Physics and Chemistry)

Fusion Definition (Physics and Chemistry) The term fusion refers to key concepts in science, but the definition depends on whether that science is physics, chemistry, or biology. In its most general sense, fusion refers to synthesis or to the joining of two parts. Here are the different meanings of fusion in science: Key Takeaways: Fusion Definition in Science Fusion has several meaning in science. In general, they all refer to the joining of two parts to form a new product.The most common definition, used in physical science, refers to nuclear fusion. Nuclear fusion is the combination of two or more atomic nuclei to form one or more different nuclei. In other words, it is a form of transmutation that changes one element into another.In nuclear fusion, the mass of the product nucleus or nuclei is lower than the combined mass of the original nuclei. This is due to the effect of binding energy within the nuclei. Energy is required to force the nuclei together and energy is released when new nuclei form.Nuclear fusion may be either an endothermic or exothermic process, depending on the mass of the initial elements. Fusion Definitions in Physics and Chemistry Fusion means combining lighter atomic nuclei to form a heavier nucleus. Energy is absorbed or released by the process and the resulting nucleus is lighter than the combined masses of the two original nuclei added together. This type of fusion may be termed nuclear fusion. The reverse reaction, in which a heavy nucleus splits into lighter nuclei, is called nuclear fission.Fusion may refer to the phase transition from a solid to a light via melting. The reason the process is called fusion is because the heat of fusion is the energy required for a solid to become a liquid at that substances melting point.Fusion is name of a welding process used to join two thermoplastic pieces together. This process may also be called heat fusion. Fusion Definition in Biology and Medicine Fusion is the process by which uninuclear cells combine to form a multinuclear cell. This process is also known as cell fusion.Gene fusion is the formation of a hybrid gene from two separate genes. The event may occur as the result of a chromosomal inversion, translocation, or interstitial deletion.Tooth fusion is an abnormality characterized by the joining of two teeth.Spinal fusion is a surgical technique that combines two or more vertebrate. The procedure is also known as spondylodesis  or  spondylosyndesis. The most common reason for the procedure is to relieve pain and pressure on the spinal cord.Binaural fusion is the cognitive process through which auditory information from both ears is combined.Binocular fusion is the cognitive process through which visual information is combined from both eyes. Which Definition to Use Because fusion can refer to so many processes, its a good idea to use the most specific term for a purpose. For example, when discussing the combination of atomic nuclei, its better to refer to nuclear fusion rather than simply fusion. Otherwise, its usually obvious which definition applies when used in the context of a discipline. Nuclear Fusion More often than not, the term refers to nuclear fusion, which is the nuclear reaction between two or more atomic nuclei to form one or more different atomic nuclei. The reason the mass of the products is different from the mass of the reactants is due to the binding energy between atomic nuclei. If the fusion process results in a nucleus lighter in mass than the isotopes iron-56 or nickel-62, the net result will be an energy release. In other words, this type of fusion is exothermic. This is because the lighter elements have the largest binding energy per nucleon and the smallest mass per nucleon. On the other hand, fusion of heavier elements is endothermic. This may surprise readers who automatically assume nuclear fusion releases a lot of energy. With heavier nuclei, nuclear fission is exothermic. The significance of this is that heavier nuclei are much more fissionable than fusible, while lighter nuclei are more fusible than fissionable. Heavy, unstable nuclei are susceptible to spontaneous fission. Stars fuse lighter nuclei into heavier nuclei, but it takes incredible energy (as from a supernova) to fuse nuclei into elements heavier than iron!

Answers to Questions in Astronomy Essay Example for Free

Answers to Questions in Astronomy Essay 1. How do astronomers measure the distances to galaxies and how does that allow the sizes, luminosities and masses of galaxies to be determined? A distance indicator is an object within a galaxy that functions as a marker to that galaxy. It may be a Cepheid star, globular cluster, H II region, planetary nebula or supernova. The distance to a galaxy, especially if it is very far away, is approximated by employing the Hubble Law which is expressed as Recession Velocity (Vr) = Hubble’s Constant (H) x distance (d). After obtaining the distance, it is possible to determine diameter through the small angle formula and luminosity from distance and apparent magnitude where both formulas are derived equations (Garber). Meanwhile mass can be estimated in three ways. Rotation curves reveal the calculation of rotational velocities for varying distances from the galactic center so that once distance and velocity are known, mass can be obtained (Garber). Another is through the cluster method which focuses on the motion of a galaxy within a galactic cluster. The size of the galaxy as well as range of velocity determines the total mass of the cluster (Garber). The third is through the velocity dispersion method where the spectra of the galaxy are used to approximate mass. Broad spectral lines indicate high velocity which in turns suggests a large mass (Garber). 2. Discuss how individual stars and the shapes of galaxies are affected by collisions. As a galaxy approaches another in a collision, the gravitational fields of the stars in each of them start to interweave and the resulting powerful tidal forces disturb and radically alter the shape of the galaxy, similar to the manner in which the gravitational pull of the moon causes the tide to rise in regions of the earth nearest to it but magnified a thousand times. A collision initiates the formation of tidal tails, bars or rings and colliding gas clouds produce knots of newly formed blue stars while the nucleus of the galaxy becomes deformed (sciencedaily.com). On the other hand, when stars collide, they merge together as one star that displays unusual brightness and heat relative to age so that they become very prominent in their globular cluster. These stars are referred to as â€Å"blue stragglers†. When stars increase in age and use up their hydrogen, they become cooler, less massive and red in color but through collisions, they obtain extra mass causing them to turn blue (Masters). This permits them to remain longer in the main sequence – the phase in a star’s life where it burns its hydrogen. 3. Explain the differences between the three types of galaxies and what happens to change their shape. An elliptical galaxy is rounded or oval in shape, do not have visible gas and dust or bright, hot stars and consists of population II stars. Elliptical galaxies are also surrounded by globular clusters. A spiral galaxy has a disc component, consists of both populations of stars, exhibits a nucleus and may have arms with differing orientations (Garber). An irregular galaxy does not present a regular pattern and includes new and old stars alike. Galactic interaction, collision and merging, which involve the effects of the gravitational fields of galaxies, are the primary events that change the shape of galaxies. The subsequent structure depends on both the type of the galaxies involved and the directions of their orbits (Keel). Collision, mentioned earlier, may not result in a merger if both galaxies have enough force to continue moving away from each other after the event. Galaxies are said to be interacting when they do not collide but both their gravitational attractions cause distortion and exchange of gas and dust (astro.umd.edu). In interactions that occur at slow speeds and involve galaxies with unequal masses, spiral formations may assume irregular-lenticular shapes (Than). Gases being pulled to the central region, as a result of tidal disturbances, clear away the spiral configuration, leaving behind a disk structure. The most drastic interaction is the merging of two galaxies and occurs when they collide but lose their momentum to slide past one another. Instead, they fall back into each other and unite into one galaxy, losing their original shapes in the process (astro.umd.edu). When a significantly more massive galaxy collides and merges with a smaller one in a type of interaction known as galactic cannibalism, the bigger galaxy does not exhibit a visible change in shape but the less massive galaxy is ripped apart, loses its shape and becomes integrated into the bigger one. Answers to Questions in Astronomy. (2016, Nov 07).

Contemporary responses by the criminal justice system towards victims Essay

Contemporary responses by the criminal justice system towards victims and witnesses of crime - Essay Example Because most of the documented crime reported to the police by victims and/or witnesses, they evidently have a crucial role to play in the process of dispensing justice, especially in those cases where in the accused denies any culpability. Maybe unexpectedly, considering its reliance on the eagerness of victims and/or witnesses to cooperate, the response of the CJS towards victims and/or witnesses has beforehand been described, at least in common law systems, by disregard and every so often by careless and unsympathetic treatment. Nevertheless, recently, a string of victim-oriented programmes has been launched in the United Kingdom. This essay argues that victims and witnesses nowadays enjoy a much greater role and importance in the criminal justice system than in the earlier periods. The investigation by the Victims’ Champion for the Ministry of Justice of the response of the CJS to the victims and witnesses emphasised in its statement: â€Å"A great deal of positive work h as been done to improve the support available for victims and witnesses but there is still a disparity between policy and reality for victims† (Easton & Piper, 2012, p. 188). ... n three phases: the years related to the growth of compensation, 1960-75; the years related to the growth of particular programmes to assist victims and witnesses, 1975-80; and the era from the 1980s when victim assistance initiatives were established and a greater participation of victims and witnesses in the CJS was called for (Easton & Piper, 2012, pp. 188-189; Hostettler, 2009). The support for victims and witnesses in recent times has had two quite distinct features: first, it may be considered a victims’ welfare model, while the other procedure is to grant victims importance to affect results. Victims’ needs were firmly highlighted in Criminal Justice: The Way Ahead. Victims have been granted the opportunity to give a personal report to the court describing the impacts of the crime on their lives. In April 2006, a Code of Practice for the Victims of Crime was ratified (Easton & Piper, 2012, p. 189; Wahidin & Carr, 2013; Dignan, 2005). Nevertheless, in order to dem onstrate how the response of the criminal justice system to victims and witnesses within the criminal justice system has improved in the contemporary period, it is important to look at the victims’ status within the CJS during the earlier periods. In particular, the ‘era of victim disenfranchisement’ emerged in the 19th century, roughly at the same time as the state started to take on the prime obligation for the trial of criminals instead of handing over the task to prosecution bodies, or to victims and witnesses themselves, as in the earlier period (Dignan, 2005, p. 63; Comwell, 2008). According to Comwell (2008), this reassignment of duties co-occurred with the launching of specialised law enforcement, whose duty was to investigate crimes and put alleged criminals on trial. Theoretically,

Whether the Death Penalty is a Desirable Policy Essay

Whether the Death Penalty is a Desirable Policy - Essay Example Apparently, death penalty is a controversial debate, with both opposing camps presenting strong positions aimed at justifying their claim. Possibly, no one would like to stand on the neutral ground to advocate for both, or none. The major contention is whether death penalty is a desirable policy for the government to implement. Notably, death penalty curtails the rights to life, which the constitution guarantees (Coughlin, 2004, p.99). The human rights activists have played an aggressive role in making sure that the governments abolish all constitutional provisions and by-laws, which promote death penalty, a move that is prevalence in most parts of the world. In reality, most international studies have shown that death penalty has ceased to be the preferred method of controlling crime (Coughlin, 2004, p.47). Therefore, most governments have shifted their attention to other methods of dealing with crime, without resorting to capital punishment. For this essay, the focus is on whether the death penalty is a desirable policy, while comparing the position in the United Kingdom and in Malaysia. Notably, the 10th day of October each year is marked worldwide, as â€Å"the day against death penalty† (Piket, 2011, p.1). In essence, the day is marked with campaigns and conferences to create awareness on the need to abolish death penalty. This aims at achieving the EU’s goal of eliminating the practice in all countries worldwide. The Position of the Death Penalty in the United Kingdom According to the government’s death penalty strategy of 2010, â€Å"The United Kingdom Opposes the death penalty in all circumstances as a matter of principle because we believe it undermines human dignity; there is no conclusive evidence of its deterrent value; and any miscarriage of justice leading to its imposition is irreversible and irreparable† (Hammel, 2011, p.235). The statement is indeed bold and encompasses many aspects about the value of a human being. In the strategy paper, one realizes that the U.K government does not have any provision to warrant any person to terminate the life of another, under all circumstances (Hammel, 2011, p.235). Precisely, this shows the government’s commitment to eradicating any legal right to sentence an individual to death. In addition, the U.K government cites that the practice does not guarantee human dignity (Hammel, 2011, p.235). Here, it reveals something very important, that is the human dignity. Terminating one’s life is like denying him/her the fundamental right to life, which is basic to all human beings. Perhaps, the U.K government realized that man does not create life, therefore, does not have the authority to terminate it. This implies that there should be alternative means of executing punishment to offenders other than subjecting them to death (Hammel, 2011, p.236). Still considering the statement, the government noted that none has ever verified that imposing death penal ty causes deterrent behavior. In fact, many studies have concluded that despite the increasing number of criminals being killed, the executions have not deterred others from joining such crimes (Hammel, 2011, p.236). Therefore, it is clear that imposing death penalty on criminals would be a deterrent to their behavior until an agreeable means of intervention, which is friendlier, is adopted. In addition, the government underscores the need to preserve life, indicating that misuse of justice, whose consequence terminates one’s life, is permanent and cannot be altered by all means (Yorke, 2009, p.207). Truly, once a criminal has been executed, he/she cannot be brought back to life. It seems as if the United Kingdom’

Video game and violent movies Essay Example for Free

Video game and violent movies Essay Patel 2 Many teenagers watch under age T. V. that is violent. These children are too young to be watching violent T. V. or the little kids are watching their parents watching violent T. V. Much of this violent T. V. affects the children by the way they act and the way they think. After watching violent T. V. shows most children develop terrible social skills, poor grades, and aggression towards others. The children that are allowed to watch these shows don’t view it as bad. By watching violent T. V. shows they forget what is right and wrong in the world and don’t know what is good for them or what is bad for them. These violent T. V. shows emerged with the new technology unknown to viewers, but the children take it as if it is good for them. Some of the positive effects are it helps kids learn by watching educational television programs. When the parents watching violent movies in front of their kids the parents don’t realize that this is affecting the children. â€Å" Media is the most ubiquitous source of violence encountered by the majority of children. (Erwin, Pg. 105). † The government had created a strengthen the reflexes of military personnel. The creators of video games base their games on the violent movies and TV shows. Many third party game inventors came out with poor quality games. In the 1990’s home video game use had increased and arcade play had decreased, the release of violent games had also begun. The professional teams trained coders who watch samples from the recorded television and they try to see if it is violent or not. All violence tends to be treated in the same way by a content analysis. (Gunter, Harrison Pg. 76)† More and more parents begin to see that these violent games aren’t just bad for their children, but are causing problems in the community. â€Å"Before young children even enter kindergarten they are exposed to over 4,000 hours of television viewing and by the time they Patel 3 leave elementary school children will have witnessed 8,000 murders and 100,000 acts of violence on just television alone. (Erwin, Levin Pg. 105). † By looking at these numbers the amount of violent the T. V. channels produce I think they need to make kids show a little less violent than they do. When the kids get older they will have gone through a lot more violence than anyone so there are chances that through out there life time they will do something violent. The kids learn to fight from violent video games or by watching violent T. V. shows. â€Å"In a study examining violence in over 2,700 television programs across 23 channels of broadcast networks, public broadcasting, and cable, Wilson et al found that nearly 7 out of 10 children’s shows contain some type of physical aggression. (Erwin Pg. 501)†. As Erwin said in the last research in 2002 nearly 2,700 T. V. programs have some sort of violent most of them were seen by kids and their family. The kids show have some violence as well and out of that 7 out of 10 children’s show contain physical aggression. Violent video games are a very large problem with many generations today. Children who see a lot of violence are more likely to view violence as an effective way to settling conflicts. By watching all the violent stuff not only will the children act differently but when they begin to see real violent actions they will appear emotionless and unfazed because of all the built up viewing time. The children that play teen rated video games see many things in these violent world of movie industries: Intense violence, Sexual Content, Use if drugs and illegal substances, and lots of blood. In many video games today violence is viewed from a first person point of view. â€Å"Courts have refused to hold media corporations liable for the violent content of child-entertainment products, but many legal commentators have argued for an expansion of the law. Patel 4 (Proman Pg. 427-28)† The decision taken by the court is not accurate because the violence that the children learn is from the T. V. shows so they should be charged or fined for making violent shows for little kids.

Class, Socialization, and Politics Essay -- Political Socialization an

Elections are at the core of the American political system. They are the way we choose our government, the source of government authority, and a means by which the people can influence public policy. For most Americans, voting is the only form of political participation. Essential questions to ask concerning these issues are: Who votes and why? What influences people to become voters? And what influences how they vote? It is important to approach these issues from a sociological standpoint addressing such matters as socialization and social stratification. Socialization is a gradual process that takes place as we grow up. It is the process that aids in developing attitudes and opinions that allow us get along within a society. These beliefs affect the political views we hold later in life. Through social agencies such as family, schools, peers, and media we become aware of social rules and develop a social identity. (Introduction to Sociology Pg. 96) A product of this development is political socialization, which is the process of learning political attitudes and behaviors. The idea of political socialization helps in providing the answers to the questions concerning who votes. It aids in explaining how and why people participate in politics. The strongest agent in political socialization is the family. What this means is that most children adopt beliefs similar to those held by their parents. Therefore most people will believe in and vote for issues that are important to members of their family’s. The extent to which an individ ual is involved in the political process is shaped by his or her family’s level of involvement. For example, a child is less likely to vote if they are raised by parents who don’t regularly go to the polls on Election Day. Children of course, don’t always copy their parents’ political learning’s, but are often heavily influenced by them. As a result, most people end up favoring the political party that their parents generally identify with. Social Characteristics also affect how an individual will participate in politics. Whether a person is young or old, black or white, rich or poor, northerner or southerner will have a heavy impact on his or her political opinions and behavior. Class may be just as important in shaping people’s political opinions and behaviors. The term social class refers to one of the systems of structured... ...rank of middle class tend to have a much lower level of involvement in politics while those who rise above the line feel quite the opposite. Granted there will be deviant cases that can on some level disprove these theories. But on the grand scale, class remains as the supreme cause of such severe division among the attitudes expressed by the American people. Bibliography 1.)  Ã‚  Ã‚  Ã‚  Ã‚  Hammond, John L. The Politics of Benevolence: Revival Religion and American Voting Behavior. Norwood, New Jersey: Ablex Publishing Corporation, 1979. 2.)  Ã‚  Ã‚  Ã‚  Ã‚  Doppelt, Jack C. and Shearer, Ellen. Non-Voters: America’s No Shows. Thousand Oaks, California: Sage Publications Inc., 1999 3.)  Ã‚  Ã‚  Ã‚  Ã‚  Bailey Jr., Harry A. and Katz, Ellis. Ethnic Group Politics. Columbus, Ohio: Charles E. Merrill Publishing Company, 1969. 4.)  Ã‚  Ã‚  Ã‚  Ã‚  Houtman, Dick. Class and Politics in Contemporary Social Science. New York: Walter de Gruyter Inc., 2003. 5.)  Ã‚  Ã‚  Ã‚  Ã‚  Catt, Helena. Voting Behavior: A Radical Critique. London: Leicester University Press, 1996. 6.)  Ã‚  Ã‚  Ã‚  Ã‚  Giddens, Anthony, Duneier, Mitchell, and Appelbaum, Richard P. Introduction to Sociology: Fourth Edition. New York: W.W. Norton & Company Inc., 2003.